Appreciation has been at the heart of everything I do, starting with my greeting card business in 2004, SmilesBySAM, and later with Your Admin Ninja, where I grew a thriving business built entirely on referrals by creating genuine connections with my clients.
Over time, I realized that showing appreciation was not just a nice gesture; it was the key to long-term client loyalty and organic growth.
I knew I had to create a process to teach other business owners how to implement appreciation in their own businesses, building relationships that last and referrals that flow.